Wildcard Network Inc., the leading developer of smartphone digital gift card management solutions, today announced that it would be providing digital gift cards for 14 new retailers. Those retailers are:

  •     Fandango
  •     Foot Locker
  •     SpaFinder
  •     Lobster Gram
  •     WaySpa
  •     FragranceNet.com
  •     Champs Sports
  •     Zales (online only)
  •     Nascar.com Superstore
  •     NFLShop.com
  •     Sports Authority (online only)
  •     Celebrity Cruises
  •     Bath & Body Works (online only)
  •     SpaWish

With the addition of the new retailers, the Wildcard Network now more than 50 retailers that provide gift cards on its leading iPhone platform.

“Our network of retailers is quickly expanding due to the increasing popularity of smartphone gift cards,” says Raj Basavaraju, ceo and founder of Wildcard. “The additional retailers recognize the advantage of providing smartphone giftcards because it allows them to finally create a back-and-forth relationship with their gift card consumer; something that’s not existed before,” adds Basavaraju.

The Wildcard iPhone app sends virtual gift cards instantly and can be spent immediately either online or at the store, depending on the retailer. The advantage is that it creates a new rapport between the retailer and consumer. Now retailers can interact with consumers for things like specials, offers, and dialog, creating an actionable customer relationship management tool.

Using a gift card’s balance has become a problem for retailers. Americans spend about $800 billion a year on gifts. The plastic gift card industry alone was $87 billion in 2009 however about $5 billion of gift cards went unused. There are 1.8 billion loyalty memberships (on average people belong to 14 programs) but 60% of rewards go unused. Over 311 billion coupons were distributed in 2009 yet only 1% was redeemed.

With Wildcard, users will find an effortless way to purchase gift cards by allowing them to browse vendor offerings in one place, purchase the card electronically and even have the card sent via email to a recipient. The card is electronically secure, quickly downloadable to an iPhone and allows the consumer to enjoy the benefits immediately. Wildcard also organizes and tracks a consumer’s cards, allowing them to see at a glance what cards they have and the balances on each. The Wildcard app is available now for download from the iPhone app store today. For more information, visit WildCard at http://www.wildcardnetwork.com.

About Wildcard Wildcard Network, Inc. provides the only complete gift card management technology that allows users to buy, give, re-gift, load, and use their gift-card balance - all within a single smart phone app. It brings life to gift cards by offering a convenient way to purchase, give, receive, and store cards on the iPhone. The company boasts a robust management team with an impressive pedigree and experience from market-leading companies including MP3.com, Vivendi Universal, Musicmatch, DivX, Qualcomm, Motorola, Leap Wireless, Pocket Communications, JCPenney, InComm, and Coinstar. Wildcard is based in San Diego, California and can be found athttp://www.wildcardnetwork.com.